Case study · Cytiva
A career story, drawn live
A whiteboard animation for Cytiva that tells a story of career growth and future projections, one hand-drawn idea at a time.
What the work had to do
The video had to turn a timeline of growth, projects and plans into something people would follow and remember.
How we approached it
- Classic black-on-white whiteboard drawing with a single accent colour on key dates.
- A timeline structure that adds one year and one idea at a time, so the viewer never has to read ahead.
- Hand-lettered titles that keep the tone personal rather than corporate.
The takeaway
Whiteboard works when the story is a sequence. The drawing hand sets the pace for the viewer.
Results such as views and conversions belong to the client, so we do not publish them here. Ask your producer about outcomes for similar projects.
Want something like this?
Whiteboard Animation from $399 for 15 sec
See more examples and every price on the Whiteboard Animation page.