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Case study · Dell

Two cinematic product teasers

Two motion graphics teasers for Dell, set against a dark, starry sky, built to create anticipation before a launch.

What the work had to do

The teasers had to feel premium and build curiosity in a few seconds, without giving everything away.

How we approached it

The takeaway

A teaser earns attention by holding something back. Restraint is part of the design.

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